About: Era offers a variety of handpicked, premium Greek products – nuts, dried fruits, herbs and spices, honey and traditional sweets.

Brief: To adapt the Era logo to the needs of the “Era Lovers” promotional campaign, a motto that has been used as the company’s hashtag to date. The design consisted of different, distinguishable fonts for every flavor, and a plain white font set up against a four-colored background used as a label for the jars; the choice of four main colors was inspired and echoed in the four main “Lovers” categories: Sweet Lovers, Spicy Lovers, Healthy Lovers and Salty Lovers. 

Fun Fact: