About: Based in Athens, Greece, Rad Polewear is a sportswear company offering stylish training wear for pole dancing, aerial acrobatics, yoga, swim, surf and fitness. 

Brief: Rad collections are expanding throughout the year, with new products being added often; we realized from the beginning that the design should be functional and flexible to respond to the need of frequent updates, while effortlessly bringing out the products, as well as other images and videos. For this e-commerce website, which attracts high traffic, we had to incorporate a number of functionalities and features important to the users and their shopping habits: “notify me when available,” charity donations upon checkout, insta-shop and a duplicate e-shop for wholesale customers were the main features that were as well included.

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