About: Situated in the heart of Kolonaki, Impasto is a place where you can enjoy a pizza by the slice in a Manhattan-inspired  atmosphere!

Brief: Given their recent move to Kolonaki, the smartest neighborhood of central Athens, the purpose of the project was to implement a full rebranding: new logo, new menus, as well as new pizza boxes. The main goal was to maintain the existing concept of having “pizza by the slice,” but to give the brand a modern twist that would also accommodate it new location.  

Fun Fact: This project gave us a good reason to indulge in more than one slices of pizza!